MKT 100 (Strayer) Week 4 Assignment 1 – Marketing Plan 1

MKT 100 (Strayer) Week 4 Assignment 1 – Marketing Plan 1

Use the Internet or the Strayer Library to familiarize yourself with an industry and then create a fictional start-up company that is entering a foreign (non U.S.) market with a good or service. Your fictitious company may export an existing good or service to a foreign business market (e.g., developing Websites for a foreign firm that targets the U.S. market). You will create a marketing plan for your start-up company.

Write a five to six (5-6) page paper in which you :

1. Describe your company and its product in terms of its marketability.
2. Determine the key strengths and weaknesses of your company, as well as the opportunities and threats it faces within its industry.
3. Explain the marketing objectives of your company that are based on the findings of your secondary market research. Your marketing objectives should, at a minimum, address potential customer profile and market segmentation. Explain the manner in which you conducted your secondary market research.

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