MKT 305 Week 8 Assignment 2 – Consumer Behavior Analysis

For this assignment, you work for the marketing manager of an organization that is going to launch a new line of personal care products in the U.S. market. The proposed target market will be males, between 18 and 35 years old, and price points will cover income ranges from lower to mid-level. Distribution is planned to take place in drug, grocery stores, and stores such as Wal-Mart and Target, with the primary retailer carrying the full product line being drug stores. You have been tasked with a consumer behaviour analysis to help make marketing decisions.

Write a six to eight (6-8) page paper in which you:

1. Propose a type of message appeal to be used in the advertising, making sure to explain the rationale behind the appeal.
2. Analyze the different cultures this PRODUCT will appeal to and make recommendations on which three (3) would be the best choice.
3. Decide which micro-cultures and additional demographics should be targeted.
4. Suggest ways to utilize group influence in the marketing of the product.

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HCS 212 Health Care Vocabulary Complete Class

Week 1 to Week 2 – All Discussions

Week 1: Individual Assignment: Resources Matrix

• Resource: University of Phoenix Material: Resources Matrix
• Locate the University of Phoenix Material: Resources Matrix under the Assessment section of Week One on your student Web site.
• Research valid health care resources using the Internet, health care journals, textbooks, or your personal health care provider.
• Identify six valid professional and six valid consumer health care resources.
• Identify three health care resources that may be utilized by both consumers and professionals.
• Complete University of Phoenix Material: Resources Matrix (see also: Main Forum for Grading Matrix)

Post the document in your Assignment Section.

Week 2: Individual Assignment: Matching Exercise

• Locate the Matching Exercise link under the Assessment section of your student Web site. Clicking the link will take you to the interactive exercise in which you will match terms with their definitions by dragging and dropping the term onto the definition. There are 10 terms to define—5 on each page.
• Complete the Matching Exercise.
• Save the Microsoft® Word document generated at the end of the exercise.

Post the Microsoft® Word document in your Assignment Section for faculty grading.

Week 3: Individual Assignment: Professions and Roles Matrix

• Resources: Introduction to the Health Professions and University of Phoenix Material: Professions and Roles Matrix
• Locate University of Phoenix Material: Professions and Roles Matrix under the Assessment section of Week One on your student Web site (see also: Main Forum for Grading Matrix).
• Review Ch. 7–30 in Introduction to the Health Professions.
• Identify five professions and two roles within those professions.
• Provide a brief description of those roles in your own words.
• Complete the University of Phoenix Material: Professions and Roles Matrix.

Post the document in your Assignment Section for faculty grading.

Week 4: Individual Assignment: Body Systems—Part I Crossword

• Resource: Body Systems—Part I Crossword online activity
• Locate the link to the Body Systems—Part I Crossword under the Assessment section of your student Web site. Clicking the link will take you to the interactive exercise in which you will fill in the crossword puzzle based on the clues given.
• Complete the Body Systems—Part I Crossword.
• Save the Microsoft^® Word document generated at the end of the exercise.

Post the Microsoft^® Word document to your Assignment Section.

Week 4: Individual Assignment: Labelling Exercise I

• Locate the link to the Labelling Exercise I under the Assessment section of your student Web site. Clicking the link will take you to the interactive exercise in which you will label various body organs by dragging the name to the line indicating the location of the organ.
• Complete the Labelling Exercise 1.
• Save the Microsoft^® Word document generated at the end of the exercise.
• Post the Microsoft

Week 5: Individual Assignment: Body Systems—Part II Crossword

Week 5: Individual Assignment: Labelling Exercise II

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HCS 320 Complete Class

Based upon your experience only, write your responses to the following questions in an APA paper format.

Include an APA title page for your paper, an introduction paragraph, conclusion paragraph and the answers to the questions in the body of your paper. Please note that according to this grading rubric, two academic references are need for this paper. Therefore appropriately cited academic references will be required in this paper as well as an appropriate APA reference page.

1. What is communication?
2. What is the purpose of communication?
3. What is good communication?
4. What is your understanding of the differences between verbal and non-verbal communication?
5. What is your experience with team/group communication?
6. Describe your experience with utilizing formal written communication?

Week 1 Discussions

Week 1 DQ 1

• Select from one of the communications principles, and describe its relationship to healthcare. Provide detailed examples were relevant.

1. COMMUNICATION VARIATIONS
2. COMMUNICATION CHANNELS IN A VARIETY OF ORGANIZATION
3. COMMUNICATION DIFFERENCES IN A LARGE VERSES SMALL ORGANIZATION
4. COMMUNICATION CHALLENGES
5. COMMUNICATION AND INFORMATION TECHNOLOGY
6. COMMUNICATIONS IN EMERGENCIES
7. CURRENT AND FUTURE CHANGE IN COMMUNICATION

Week 1 DQ 2

• Provide a practical example from your own personal experience and describe the way in which health care communication had an effect on the outcome on the specific event.

WEEK 2

HCS 320 Week 2 Assignment: Communication Theory Paper

To buy this week 2 assignment, click below link:

http://www.homeworkfortune.com/HCS-320-Week-2-Communication-Theory-Paper-HCS320-03.htm

Write a 700-1050-word paper examining communication theory. Consider team and group communication process utilized in your own organization.

• How does gender and cultural differences impact communications at your organization, with fellow co-workers, managers, patients, families, and caregivers?
• Identify any improvements that could be made and state why. If appropriate, make recommendations.
• Utilize a minimum of two research sources, with one from UOP Library and the other from rEsource to support your claims.

Week 2 Discussions

Week 2 DQ 1

• Explain what the advantages and disadvantages of using standardized written communication in organizations.

Week 2 DQ 2

• What effect has HIPAA had on your personal or work related experiences?

WEEK 3

HCS 320 Week 3 Team Assignment: Communications Channels Paper

Each member should conduct an inventory of various communication channels utilized within their organizations.

Write a 1050-1400 APA-word paper comparing and contrasting your various organizations’ methodologies for disseminating health information with internal and external organizations.

• Identify any improvements that could be made and why. Make recommendations.
• Utilize a minimum of four research sources, with at least one from UOP Library and one from Resource to support your claims.
• Research Sources should be APA formatted.

Week 3 Discussions

Week 3 DQ 1

• As we continue our discussion about communication and healthcare.. Review and comment on Bill Cosby’s experience with the dentist.

http://www.youtube.com/watch?v=XBqY6cJD3CE

Week 3 DQ 2

• Team Presentation

WEEK 4

HCS 320 Week 4 – Individual Assignment: Communications Process Paper (Communication and Information Technology Paper)

To buy this week 4 assignment, click below link:

http://www.homeworkfortune.com/HCS-320-Week-4-Individual-Assignment-Communications-Process-Pape-HCS320-05.htm

Write a 700-1050- APA word paper examining a new technology for communication (i.e., Electronic medical records, voice recognition, etc.) and how it is impacting communication in healthcare.

• Consider how efficient and effective communication is with this technology, advantages and disadvantages, impact on consumers, and financial impact on organizations both long and short term.
• Identify any technological improvements that could still be made in the future with this new technology and why. Make recommendations.
• Utilize a minimum of two research sources, with one from UOP Library and the other from Resource to support your claims.

Week 4 Discussions

Week 4 DQ 1

• According to the Health Belief Model – what five criteria affect people’s decision to make different health choices?

Week 4 DQ 2

• How might consumers be misled by the media on health care issues

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SOC 100 (Strayer) WK 5 Part 2: Outline and Preliminary List of References

Due Week 5 and worth 100 points

Complete the outline after you have done library / Internet research for evidence that bears on your hypothesis. Provide information about all of the following components of the final paper:

Specific Hypothesis. Applicable Sociological Concepts. Practical Implications. Discuss the value of sociological research into your issue. Determine whether or not there are (or would be) practical implications of sociological inquiry into this issue. Evidence. This is the most important part of the paper. Analyze at least two (2) lines of evidence that pertain to the hypothesis that you are evaluating. Does the evidence support your hypothesis? For each type of evidence, consider possible biases and alternative interpretations. Conclusions. Draw conclusions based on the evidence that you have discovered. Does the evidence confirm or refute your hypothesis? Is the evidence sufficiently convincing to draw firm conclusions about your hypothesis?

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SOC 100 (Strayer) Week 8 Part 3: Investigate a Social Issue Draft

Working from the outline and from the feedback of your professor, you will now develop a draft paper in which you formally write up your findings. Specifically, you will submit a three to four (3-4) Pages paper in which you address all of the following:

1. Specific Hypothesis. Introduce your paper by identifying the specific hypothesis you are evaluating in this paper.

2. Applicable Sociological Concepts. Identify the sociological theories and terminology from the text that apply to your social issue

3. Practical Implications. Discuss the value of sociological research into your issue. Determine whether or not there are (or would be) practical implications of sociological inquiry into this issue.

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SOC 100 (Strayer) WK 10 Part 4: Investigate a Social Issue Final Paper

Due Week 10 and worth 150 points

Working from your previous assignments and from the feedback of your professor, you will now write the final draft of your paper. Specifically, you will submit a three to five (3-5) page paper in which you address all of the following:

1. Specific Hypothesis. Introduce your paper by identifying the specific hypothesis you are evaluating in this paper.

2. Applicable Sociological Concepts. Identify the sociological theories and terminology from the text that apply to your social issue

3. Practical Implications. Discuss the value of sociological research into your issue. Determine whether or not there are (or would be) practical implications of sociological inquiry into this issue.

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HRM 560 Week 3 Assignment 1 Stories of Change

Read the “Stories of Change” section in Chapter 1 of the TEXTBOOK that describes how companies such as Hewlett Packard, IBM, Kodak, and McDonald’s have addressed significant changes within their organizations.

Write a four to six (4-6) page paper in which you:

1. Using Kotter’s model, identify the three (3) most significant errors made out of all of the change stories presented and describe the ramifications of those mistakes.
2. Make at least one (1) recommendation for each change story that would have improved the effectiveness of the change process and explain why that recommendation would have altered the outcome of the change process.

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HRM 560 Week 4 Assignment 2 Environmental Pressures

Use the organization where you currently work or one where you may have worked as a point of reference for evaluating environmental and organizational pressures.

Write a four to six (4-6) page paper in which you:

1. Create a table where at least three (3) organizational pressures and at least three (3) environmental pressures in the organization are illustrated and rank those pressures according to their influence.
2. Describe in detail the environmental and organizational pressures that exist in the organization and how they have evolved over time.
3. Explain how the identified environmental and organizational pressures impact the company from a FINANCIAL perspective.
4. Explain how the identified environmental and organizational pressures impact you personally and / or the other employees of the company.

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HRM 560 Week 10 Assignment 4 Change Management Plan

Using the organization where you work, one where you have worked, or one in which you are very familiar, identify a HUMAN RESOURCE MANAGEMENT program, policy, procedure, or initiative that you believe needs to be changed. Your goal is to apply Kotter’s 8 Stage Process of Creating Change to the HR situation you have selected, with corresponding suggestions for how to put this change initiative into practice. Once it is formulated, you will present your recommendations to upper management. This assignment consists of two (2) sections: a written report and a PowerPoint presentation. You must submit the two (2) sections as separate files for the completion of this assignment. Label each file name according to the section of the assignment it is written for.

Section 1:

Change Management Plan

1. Write a five to seven (5-7) page paper in which you:
2. Describe the organization in terms of industry, size, and history.
3. Describe how the HR program /policy / process / procedure / initiative that has been proposed should be changed.
4. Describe three (3) reasons why this change is important to make.

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MKT 305 Week 2 Quiz 1 Chapter 1, 2

TRUE/FALSE

1. An understanding of consumer behavior can mean better business for companies, better public policy for governments, and a better life for individuals.
2. While consumer behavior refers to human thought and ACTION, it is not considered a field of study.
3. Consumer behavior can be thought of as the actions, reactions and consequences that take place as the consumer goes through a decision making process, reaches a decision and then uses the PRODUCT.
4. Consumer behavior is the set of value-seeking activities that take place as PEOPLE go about addressing realized needs.
5. The basic consumption process begins with the consumer recognizing that he or she wants something new.
6. The basic consumption process involves a consumer assessing the costs and BENEFITS associated with a choice.
7. The final step in the consumption process is satisfaction.
8. An exchange is the acting out of a decision to give something up in return for something of equal value.
9. Consumer behavior represents the process by which goods, services, or ideas are used and transformed into value.
10. Costs involve more that just the price of the product.
11. Benefits are the only result of consumption.
12. Consumer behavior, as a field of study, is a very young field.
13. Consumer behavior has family roots in other disciplines such as economics, anthropology, and psychology.
14. Marketing’s roots in economics are evident in the production and distribution of goods.
15. Psychology is the study of human reactions to their environment.
16. The subdisciplines of psychology that are highly relevant to consumer behavior are social psychology and experimental psychology.
17. Anthropology focuses on the thoughts, feelings and behaviors that PEOPLE have as they interact with other people.
18. Cognitive psychology is helpful in understanding how consumers process information from marketing communications such as advertisements.
19. Marketing activities include the production, PROMOTION, pricing, and distribution of goods, services, ideas, and experiences that provide value for consumers and other stakeholders.
20. Consumer behavior focuses primarily on the study of groups of people within a society.
21. Anthropology has contributed to consumer behavior research by allowing researchers to interpret the relationships between consumers and the things they purchase, the products they own, and the activities in which they participate.
22. A highly competitive marketplace in which consumers have many alternatives is more likely to result in better customer service than a marketplace with little competition.
23. A market-oriented firm stresses the importance of creating value for customers among all employees.
24. Relationship marketing is based on the belief that firm performance is enhanced through repeat business.
25. Interaction points refer to direct contacts between the firm and a customer.
26. One theory explaining why companies succeed or fail is attribution theory.
27. BENEFITS are the physical parts of a product.
28. A PRODUCT is a potentially valuable bundle of benefits.
29. Undifferentiated marketing means that the same basic product is offered to all customers.
30. Undifferentiated marketers generally adopt a market orientation.
31. A market orientation means innovation is geared primarily toward making the production process as efficient and economic as possible.
32. Differentiated marketing can be taken to the extreme with a practice known as one-to-one marketing.
33. Niche marketers specialize in serving one market segment.
34. There are several approaches to studying consumer behavior, but most researchers agree that the interpretive approach is the best.
35. Interpretive research seeks to explain the inner meanings and motivations associated with specific consumption experiences.
36. Quantitative research tools include things such as cases analyses, clinical interviews, focus group interviews and other tools in which data are gathered in a relatively unstructured way.
37. Data generated from qualitative research are considered “researcher-dependent.”
38. The roots of interpretive consumer research go back over 150 years to the earliest days of consumer research.
39. The motivational research era in consumer research proved to be very useful in providing satisfying explanations for consumer behavior on a large scale.
40. Two common interpretative orientations are psychology and sociology.
41. The phenomenological researcher relies on highly-structured, formal interviews with consumers.
42. An ethnographic approach to studying consumers often involves analyzing the artifacts associated with consumption.
43. A researcher measuring consumers’ attitudes toward different brands on a scale ranging from 1 (very negative) to 5 (very positive) is using qualitative research.
44. Interpretation of quantitative research data is a function of the researcher’s opinion.
45. Qualitative research better enables researchers to test hypotheses as compared to quantitative research.
46. Trends shaping the value received by consumers include internationalization, technological changes, changing communications, changing demographics, and the changing economy.
47. Companies must deal only with geographical distances when operating in different countries.
48. The Internet has made geographical distance almost a non-issue.
49. One demographic trend impacting marketers is that households increasingly include two primary income providers.
50. One demographic trend shaping consumer behavior is the decreasing birth rates in the U.S. and Europe.

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MKT 305 Week 3 Quiz 2 Chapter 3, 4

TRURE/FALSE

1.   Perception refers to a change in behavior resulting from the interaction between a person and a stimulus.

2.   Comprehension refers to a consumer’s awareness and interpretation of reality.

3.   Learning can occur without even trying.

4.   Perception represents a subjective reality.

5.   The first stage of the perceptual process is comprehension.

6.   The process of bringing some stimulus within the proximity of a consumer so that it can be sensed by one of the five human senses is called attention.

7.   Sensation describes a consumer’s immediate response to information.

8.   Attention is the purposeful allocation of information-processing capacity toward developing an understanding of something.

9.   Comprehension is the consumer’s attempt to derive meaning from information received.

10.   Consumer perception involves two phases: sensing and organizing.

11.   Sensing represents a delayed response to stimuli that has come into contact with one of the consumer’s five senses.

12.   Cognition refers to the process by which the human brain assembles the sensory evidence into something recognizable.

13.   The term cognitive refers to a mental or thinking process.

14.   Depending on the extent to which a stimulus can be categorized, three possible reactions may occur:  assimilation, accommodation, or contrast

15.   Accommodation occurs when a consumer easily recognizes a round, red fruit as an apple.

16.   Contrast occurs when a stimulus does not share enough in common with existing categories to allow categorization.

17.   The perceptual process ends with some reaction.

18.   Selective perception includes selective exposure, selective attention, and selective retention.

19.   On his way to work, Hank passes by many billboards and many ads play on the radio while he’s driving, but he only sees and hears a few of them.  This is an example of selective distortion.

20.   Selective cognition involves paying attention to only certain stimuli.

21.   Marketers use the term noise to describe the idea that consumers are often bombarded with too much information in their daily lives.

22.   Selective distortion is a process by which consumers interpret information in ways that are biased by their previously held beliefs.

23.   Subliminal processing refers to the way in which consumers can be influenced without their brain even sensing being exposed to a stimulus.

24.   Subliminal stimuli are below the cognitive threshold of perception.

25.   Subliminal persuasion is extremely effective.

26.   The JND (just noticeable difference) represents how much stronger one stimulus has to be relative to another so that someone can notice that the two are not the same.

27.   Weber’s Law states that as the intensity of the initial stimulus decreases, a consumer’s ability to detect differences between two levels of the stimulus decreases.

28.   The JMD (just meaningful difference) represents how much stronger one stimulus has to be relative to another so that someone can notice that the two are not the same.

29.   Implicit memory is memory for things that a person did not try to remember.

30.   Voluntary memory occurs when a person is trying to remember the stimuli, such as when learning is intentional.

31.   Learning requires attention.

32.   The mere exposure effect has the greatest effect on familiar objects.

33.   The mere exposure effect works best when the consumer is distracted from processing the focal stimulus.

34.   Product placements involve branded products being shown or mentioned in movies or television shows.

35.   Involuntary attention occurs when a person is startled by a loud noise and turns his head toward the source of the noise.

36.   All things equal, a consumer is more likely to pay attention to stronger stimuli than to weaker stimuli.

37.   Involvement refers to the personal relevance toward, or interest in, a particular product.

38.   Attention refers to the interpretation or understanding that a consumer develops about some stimulus.

39.   With reactive learning, consumers simply sense and react (or respond) to the environment.

40.   Hans searched the Internet, talked to friends, and visited several stores when deciding on a new cell phone.  Hans was engaged in proactive learning.

41.   Classical conditioning and cognitive conditioning are two major approaches found in behavioral learning theory.

42.   When a cat learns to run to the kitchen when it hears the sound of the electric can opener, instrumental conditioning has occurred.

43.   In classical conditioning, the primary stimulus is the stimulus with which a behavioral response is already associated.

44.   To be effective, the conditioned stimuli should be presented before the unconditioned stimuli, and the paring of the two should be done consistently and with repetition.

45.   With classical conditioning, behavior is conditioned through reinforcement.

46.   In instrumental conditioning, discriminative stimuli are stimuli that are differentiated from other stimuli because they alone signal the presence of a reinforcer.

47.   Shaping is a process through which the desired behavior is altered over time, in small increments.

48.   In instrumental conditioning, all reinforcement must be positive.  Otherwise, behavioral change will not occur.

49.   Negative reinforcement refers to the removal of bad stimuli as a way of encouraging behavior.

50.   Behaviors often cease when reinforcers are no longer present.

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MKT 305 Week 4 Assignment 1 – Cereal Aisle Analysis

For this assignment, visit your local grocery store to observe and record behaviors in the various aisles.

Your visit should be long enough to observe several behaviors and situations. Read the assignment thoroughly before your observational visit in order to watch for specific behaviors.

Write a six to eight (6-8) page paper in which you:

1. Identify the store and the day and time you made your observation.
2. Analyze the behaviors you observed to determine how consumers progressed through the consumer behavior process while in different aisles.
3. Assess how consumers determine value for their various purchases. This can be addressed with at least two (2) specific consumer examples or by combining all the consumers you observed.

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MKT 305 Week 4 Quiz 3 Chapter 5, 6

TRUE/FALSE

1.   Motivations are the inner reasons or driving forces behind human actions as consumers are driven to address real needs.

2.   Human motivations are oriented toward two key groups of behavior: steady-state and self-improvement.

3.   Homeostasis refers to the fact that the body naturally reacts in a way so as to maintain a constant, normal bloodstream.

4.   Self-improvement motivations drive behaviors aimed at changing one’s current state to a level that is more ideal.

5.   Maslow’s hierarchy of needs describes consumers as addressing an infinite set of prioritized needs.

6.   In Maslow’s hierarchy of needs, safety and security needs are basic needs for survival such as food and drink.

7.   Esteem needs are needs for personal fulfillment.

8.   Utilitarian motivation is a desire to acquire products that can be used to accomplish things.

9.   Secondary motivation involves a desire to experience something personally gratifying.

10.   Drinking soft drinks because one really likes the taste is driven by hedonic motivations.

11.   Going to a trendy, new restaurant is most likely driven by hedonic motivations.

12.   Consumer involvement represents the degree of personal relevance a consumer finds in pursuing value from a given consumption act.

13.   An intervening variable is one that changes the nature of a relationship between two other variables.

14.   Product involvement means that some product is expensive and presents high potential risk for consumers.

15.   Cleaning products and personal hygiene products like toothpaste and soap are best described as low involvement products.

16.   Consumers with very high involvement in some product category are called market mavens.

17.   Shopping involvement represents the personal relevance of shopping activities.

18.   Situational involvement often comes about when consumers are shopping for something with relatively low involvement but a relatively high price.

19.   Hal is a computer enthusiast who reads magazines, has several computers, and fixes computers for his friends and family.  It can be said that Hal is exhibiting situational involvement.

20.   Emotions are reactions to a consumer’s appraisal of a situation.

21.   Emotions create visceral responses, meaning that certain feeling states are tied to behavior in a very direct way.

22.   Equity theory represents a school of thought describing how specific types of thoughts can serve as a basis for specific emotions.

23.   Outcomes appraisal focuses on the future and can elicit emotions like hopefulness or anxiety.

24.   Agency appraisals review responsibility for events and can evoke gratefulness, frustration or sadness.

25.   Assessment appraisals consider how fair some event is and can evoke emotions like warmth or anger.

26.   Mood is a transient and general cognitive state.

27.   Mood-congruent judgments are evaluations in which the value of a target is influenced in a consistent way by one’s mood.

28.   In consumer behavior, consumer mood represents feelings a consumer has about a particular product or activity.

29.   There is a consensus among researchers that the best way to measure consumer emotions is with autonomic measures..

30.   Autonomic measures or emotions are those responses that are automatically recorded based on either automatic visceral reactions or neurological brain activity.

31.   PANAS measures of emotions include physiological responses such as sweating, heart rate, and brain imaging which can document activity in areas of the brain.

32.   One advantage of using autonomic measures to assess emotions is that they are less obtrusive because they don’t involve physical contraptions.

33.   Self-report measures of emotion usually require consumers to recall their affect state from a recent experience or to state the affect they are feeling at a given point in time.

34.   The PAD scale is generally applied to capture the relative amount of positive and negative emotion experienced by a consumer at a given point in time.

35.   PAD is an acronym that stands for pleasure-arousal-dominance.

36.   With respect to measuring emotion, bipolar is a situation wherein if one feels joy he or she can also experience sadness.

37.   Personality characteristics can affect the way consumers respond or demonstrate their emotions.

38.   Emotional reactance means the type of deep personal interest that evokes strongly felt feelings simply from the thoughts or behavior associated with some object or activity.

39.   Zone refers to the extremely high emotional involvement in which a consumer is engrossed in an activity.

40.   Jamie always cries when she watches a sad movie or reads a sad book.  Jamie has high emotional expressiveness.

41.   Emotional introspection is a term used to capture one’s awareness of the emotions experienced in a situation and the ability to control reactions to these emotions.

42.   Emotion and cognition are closely related.

43.   The “emotional effect on memory” refers to relatively superior recall for information presented with mild affective content compared to similar information presented in an effectively neutral way.

44.   Intense emotions lead to superior information processing and should be stimulated by marketers whenever possible.

45.   Memories of previous, meaningful events in one’s life are known as primary memories.

46.   Nostalgia is characterized by a yearning of the past motivated by the belief that previous times were somehow more pleasant.

47.   Mood-consistent recall means that to the extent a consumer’s mood can be controlled, their memories and evaluations can be influenced.

48.   Cognitive-based affect are emotions that become stored as part of the meaning for a category.

49.   Spreading activation represents the extent to which an emotional display by one person influences the emotional state of a bystander.

50.   Emotional labor is performed by service workers who must overtly manage their own emotional displays as part of the requirements of the job.

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GEN 499 (ASHFORD) Complete Class – WK 1 to WK 5

GEN 499 Week 1, Week 3, Week 4 & Week 5 – All Discussion Questions

WEEK 1

DQ 1: Final Research Paper Topic and Plan

DQ 2: Social Media

WEEK 2

Week 2 Assignment: Critiquing Internet Sources

Today, the Internet provides an unprecedented amount of information by way of blogs, videos, and podcasts. Conduct a critique of one blog, one video, and one podcast, which provide information that addresses the topic of your Final Research Paper.

Assess the authors’ use of bias, validity, and applicability of information. .

………….

WEEK 3

DQ 1: Social Capital

DQ 2: Federal Policy

Week 3 Assignment: Final Research Paper Preparation

Review the Final Research Paper instructions located within the Final Research Paper link in your online course or under the “Components of Course Evaluation” section of this guide. The Final Research Paper is due in Week Five. To help with the preparation of the paper, complete the following and submit it to your instructor for feedback.

1. Topic: Refer to the Final Research Paper guidelines for your topic selection. Confirm your topic, and identify how this selection relates to your academic and professional pursuits. Review the feedback from your topic choice presented in the Week One discussion. How did your argument stand up to the examination of your peers?
2. Thesis: Write a direct and concise thesis statement, which will become the point or perspective you will argue or prove in the Final Research Paper. Refer to the Ashford Online Writing Center for information on how to develop a solid thesis statement.

Annotated Bibliography: To help prepare for your final paper, you will be writing an annotated bibliography to indicate the quality of the sources you have read.  Please make sure to cite each source using APA style.

……………………..

WEEK 4

DQ 1: Call to Action

DQ 2: Final Research Paper Progress

WEEK 5

DQ 1: Technology and Globalization

DQ 2: Reflecting on General Education

GEN 499 Week 5: Final Research Paper

Research the responsibility of a critical thinker in a contemporary society. You may choose any topic that deals with a contemporary social concern. Examine the principles of critical thought in relation to the chosen societal concern, and consider the importance of ethics, moral reasoning, a research-based process to search for truth, and the advantages of information technology in gathering data.

Potential social concerns include, but are not limited to health (e.g., obesity, smoking, or underage drinking), poverty (e.g., homelessness, basic needs, or transportation issues), family relations and dynamics (e.g., teen violence, physical abuse, depression, or suicide), social media (e.g., privacy), immigration (e.g., illegal), and education (e.g., plagiarism and/or cheating).

Your Final Research Paper should:

1. Include a literature review of three scholarly sources based on the selected contemporary issue. Analyze the validity of the author’s arguments and/or biases.

……………………

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